Then finally I have to take my hat off to Drew Struzan as a big inspiration, especially when you want to set that 80’s Goonies/Adventures in baby sitting montage poster vibe. (If you can get hold of them they do they have some amazing illustrations!). I then also researched into old ghost story books covers to get a more light hearted spooky vibe and found The Fontana Great Ghost Story anthology a massive inspiration. I did allot of research into Victorian design styles and got drawn towards the Art Nouveau movement in the end because of all the wavy ethereal lines and curves which set the tone so well.
It really ticked all the boxes! and had that strong design concept to back it up and visually tie all the elements together. I sent over 10 different concepts for this one (quite a lot for me!) and this one was one of the last I did, it was also the one that had that eureka moment! There was a bit of wrangling over the choice of the final route but I managed to convince everyone that this had the IT factor. That The Innkeepers isn’t a straight horror film, it could be a G/PG rated and to think more Fightners, Victorian ghost story, Charles dickens Christmas Carol and even ghost busters!!! I like most people was expecting to do another full on horror film but Ti kept saying I actually got to work quite closely with Ti West on this project as the film was still in production I never actually got to see a frame! So instead Ti sent over a selection of film posters and a write up which set the tones he wanted to present in the final poster. Then the next thing I know I get an email from Larry wanting me to work on a poster for none other than Ti West!!! I was stoked to say the least I’ve also been a big fan of his films the Roost, Trigger man and House of the Devil of course!
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